Super Bowl Commercials

Watching the Super Bowl means I can’t change the channels when the commercials come on. The commercials, at least in the past, are what have kept me interested. Most of the time commercials are dull and boring and just a waste of time, but during the Super Bowl, they are funny and entertaining.

This years Super Bowl commercials were kind of a let down. There were about three or four that I really liked, but the rest were either just like a regular commercial or just stupid. The one second Miller Highlife commercial was by far the most original, just because I have never seen a one second commercial before. “Highlife.” That was all that was said, and it was effective because it left me thinking if it was supposed to be a joke or not.

My favorite commercial was the Pepsi Refresh Anthem commercial. After I saw it, I turned to the person sitting next to me and said, “That was a good commercial.” An immediate reaction like that for a commercial says that it really was a good commercial. It was not funny, which is usually what sets good ads apart, but it was catchy. I liked how they went back and forth between generations and I thought that it was very effective with a good song and images.
The other commercials that round out my top 5: Hulu.com with Alec Baldwin, LMAO by NBC, Castrol Oil with the monkeys, and a three way tie for fifth between Careebuilder.com tips for a new job, Coke with the bugs, and Bridgestone with Mr. and Mrs. Potato Head. These were all funny commercials (which you very rarely see outside of the Super Bowl), except for the Coke ad, but that was along the same lines as the Pepsi Refresh commercial.

Overall, I would say the commercials were below average. There were many that were just plain stupid. The front runners for this award are the Godaddy.com commercials. These are wrong. They need to find a new way to advertise because they beating this to death. These commercials were o.k. when they first came out, 3 or 4 years ago. But after a while they just get old. But the worst commercial of the game was another Pepsi commercial. Pepsuber. Really? Spoofing a spoof? That is low and its chance of being actually funny is about 1 in a gazillion. I thought MaCgruber was dumb on SNL, but to take it to another level like this was horrendous. That was the dumbest thing I have seen, ever.

To watch all of the Super Bowl commercials, go to NBC.com or Hulu.com.